The set everyone is talking about
We Are Family
We’re a mom and two daughters with a simple mission: to create cute, comfy, and affordable matching sets for everyone. We believe fashion should be as flexible as you are. That’s why we let you mix and match sizes—because we know life isn’t one-size-fits-all.
Our designs are all about celebrating what we love: vibrant colors, cozy fabrics, and the kind of confidence that comes from feeling great in what you wear.
With a background in designing for brands like Topshop and Anthropologie, Tamar took her passion for fashion to the next level, creating a line of women’s wear that was stylish yet practical. Now, we’re pouring that experience into crafting crave-worthy matching sets for the whole family.
Join us in celebrating comfort, color, and confidence—because matching never felt so good!



FAQ'S
- We currently offer sizes XS through M for most items. Check our Size Chart for detailed measurements and fit tips.
- After we ship your order, we’ll email you a tracking link. Click to see real-time updates on your package’s journey.
We accept Visa, Mastercard & American Express. We also accept Shop Pay & Google Pay.
- We process orders quickly, but if you need to make a change, email questions@thegirltheory.com ASAP. If your order hasn’t shipped, we’ll do our best to update or cancel it.
We recommend machine-washing cold and tumble-drying low or hang-drying. This helps maintain the fabric’s softness and keeps prints looking fresh.
- We accept major credit cards (Visa, MasterCard, American Express), PayPal, and select digital wallets like Apple Pay and Google Pay.
Our system can only apply one promo code per order. If you have more than one, pick the one that gives you the best discount!
- We try to restock popular items when possible. Sign up for our newsletter or follow us on social media for restock alerts.
- We partner with trusted manufacturers who share our commitment to quality and responsible production. For specific details, check each product’s info page.
- Email us at questions@thegirltheory.com or send us a DM via our Insta. We typically respond within 24 hours on business days.
World Of Coziness
